Pay Per Click Campaign Management

PPC campaigns are paid ads that are run through the search engines like Google. When a user performs a search for a keyword it will trigger an ad for your services along the side of the search results page. You are able to select the list of keywords that will trigger your ads across the web. When a user clicks an ad they are directed to your site’s page. This can be the homepage, or a page specific to a product or service. Because you pay for every click you receive it is important to make sure you campaign is setup and running efficiently.

Pay Per Click Ads

Here are where Google places PPC ads on a search page. Above the organic results in the beige box, and along the right hand side of the page.

Pay Per Click Ads

Here are where Google places PPC ads on the content network. Google crawls the content of many popular sites and shows ads relevant to the pages your are viewing online. (NYTimes.com)